I have many trademarks – which should I register first?

If you sit down and think about your business or services provided - how many trademarks do you have? 

What trademarks should be registered first? 

Deciding which trademarks to register first can depend on several factors. Here are some considerations that might help you prioritize:

1. Use in Commerce: Trademarks that are currently being used in commerce, or that you plan to use in the near future, should generally be prioritized. 

2. Brand Importance: Prioritize trademarks that are most important to your brand identity. These might be the names or logos that are most recognized by your customers, or that you use most frequently in your marketing and sales efforts.

3. Risk of Infringement: If you believe one of your trademarks is at a higher risk of being infringed upon, it may be wise to register that one first. This could be the case if the mark is particularly unique or if you're aware of similar marks being used in your industry.

4. Market Expansion: If you're planning to expand your business into new markets or product lines, consider registering the trademarks associated with these new ventures first.

5. Financial Resources: Trademark registration can be a significant investment, especially if you have many marks. You might need to consider your budget and the cost of maintaining each registration when deciding which marks to register first.