Should I include words, a logo, or both in a trademark application?

Whether to include words, a logo, or both in a trademark application depends on your specific branding strategy and the distinctive elements of your mark. Here are some considerations to help you make an informed decision:

1. Word Marks: A word mark consists of text or a combination of letters, words, or numbers. If your brand name or a specific word is a key identifier of your goods or services, filing a word mark may be appropriate. Word marks offer flexibility as they can be used in various formats and designs.

2. Logo Marks: A logo mark includes a stylized design, symbol, or graphic element that represents your brand. If your logo is distinctive and plays a significant role in identifying your goods or services, filing a logo mark can provide stronger protection for the visual representation of your brand.

3. Combined Marks: A combined mark includes both words and a logo, where the elements are inseparable and used together to identify your brand. This type of mark can be advantageous if the combination creates a unique and recognizable brand identity. It offers protection for both the textual and visual aspects of your mark.

4. Comprehensive Protection: In some cases, it may be beneficial to file both a word mark and a logo mark separately or as a combined mark. This provides broader protection, as it covers the specific words and the visual representation of your brand. It allows you to assert your rights in different scenarios and provides flexibility in how you use and evolve your brand identity.

When deciding which type of mark to include in your trademark application, it's important to consider the distinctiveness, memorability, and market recognition of each element. Conducting a comprehensive trademark search and consulting with a trademark attorney can help you make an informed decision based on your specific branding goals and legal requirements.